Field Express
Overview
Pain Points
Lack of transparency: Companies did not have complete transparency on real-time stock updates.
Communication gap: Marketing teams were not able to send customised content to targeted audience.
Solution Details
Features
Marketing support: The Field Express enables digital marketing teams to push targeted content.
Real-time updates: The analytical engine of the platform allowed managers and regional heads to receive real-time updates on their business dashboards along with predictive analysis on sales trends.
Intelligent predictions: The barcode-based inventory management module was used to capture secondary sales and predict repurchase levels.
Benefits
Increase ROI: Massive improvement in sales resulting in better ROI.
Cost-effective: Reduced marketing, content distribution and attrition costs.
