Farmer Engagement Platform

Efficient farm management for real time information sharing and improved profitability

Overview

Having a strong presence in agri-tech, Neebal has always been aware of the adversities faced by agrochemical companies and farmers. Our doctor’s attitude enabled us to build a platform that helps farmers get insights into crop management and other relevant information such as weather, mandi details, and ongoing crop rates from government sites.  

Pain Points

Customer connect: Agrochemical companies find it extremely difficult to establish customer loyalty for pesticides/insecticides. They are always on the lookout for services that will improve customer satisfaction and stickiness.

Soil/ farm productivity: Farmers were unaware what specific areas of their farms are less productive as compared to others.They were also unaware of best practices and fertiliser/ pesticide usage guidelines.

Solution Details

Neebal built a platform that digitised farmer engagement to provide insecticide/pesticide spraying and other auxiliary services. Neebal’s Farmer Engagement Platform platform helps farmers know about the health of their farm and its yield over a specified period by incorporating NDVI technology. It is a farmer-friendly mobility platform that allows farmers to understand which part of their farm is low yielding to focus their efforts on improving it and turning possibilities into reality.

Features

Advocacy: The platform helps farmers by providing insights on crop management and best practices from sowing to harvest.

Critical information: it provides relevant information such as weather, mandi details, and necessary pesticides.

Host integration: It is integrated with government services like mandi and weather to provide ongoing rates, weather forecast and crop health details.

Real-time insights: Agrochemical companies are able to curate real-time notifications based on farmer profiles.

Benefits

Improved customer loyalty: By providing auxiliary services to those customers (farmers) buying their products, companies can now establish customer loyalty. Enhanced customer engagement: Companies can establish a deeper connect with customers by providing them best practices of crops and the relevant products, to further increase stickiness.

Our Work

Neebal's Farmer Engagement platform provides farmers with critical crop and government services related insights, profile-based real-time crop management and price notifications.

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