About the client:

The client is one of the world’s top five (and India’s largest) agro-chemical producers offering a wide range of products and has developed more than 100 insecticides, fumigants, rodenticides, fungicides PGR and herbicides.

Challenges:

• Customer loyalty: Difficult to measure consumer loyalty.
• Customer relationship management: Not able to engage the target audience to maintain the relationship.
• Increasing competition: Fear of losing market share to competitors with cheaper products.
• Lack of communication: Inability to communicate relevant information with farmers and consumers in real time.

Solution:

• Single platform: Neebal built a platform that helps farmers to get insights on Crop Management Best Practices from Sowing to Harvest along with other relevant information like weather, mandi details, necessary pests, etc.
• Intelligent integrations: Integrated with host of Government Services like Mandi and Weather to provide ongoing rates and crop health details.
• Real time notification: The platform generated real time notifications specific to farmer profile.

Benefits:

• Massive reach: 100,000+ farmers connected within 6 months of release.
• Improved sales: Sales improved by 8% for recommended products.